Marketing

Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them rev...

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Autore principale: Grewal, Dhruv
Natura: Libro
Lingua:Undetermined
Pubblicazione: New York McGraw-Hill Education 2010
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