Nguyên lý tiếp thị = Principles of marketing

Nguyên lý Tiếp thị (Principles of Marketing) được thiết kế nhằm giúp sinh viên nắm bắt và áp dụng các quan điểm cùng như những thực tiễn cơ bản của tiếp thị hiện đại khi được vận dụng vào đủ mọi loại hoàn cảnh: trong các công ty sản phẩm va...

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2012
Subjects:	Marketing,Tiếp thị Management,Quản trị
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Nguyên lý tiếp thị = Principles of marketing

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