Quản trị kênh phân phối

Khái quát về kênh phân phối. Môi trường, cấu trúc, chiến lược, thiết kế, quản trị kênh phân phối. Hoạt động thông tin đối với kênh phân phối, hoạt động hậu cần trong phân phối

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Bibliographic Details
Main Author:	Trần, Thị Ngọc Trang
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống kê 2008
Subjects:	Wholesale trade,Bán buôn
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị kênh phân phối

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