APA Citation

Walker, O. C. (1995). Marketing strategy: Planning and implementation. Chicago: Irwin.

Chicago Style Citation

Walker, Orville C. Marketing Strategy: Planning and Implementation. Chicago: Irwin, 1995.

MLA Citation

Walker, Orville C. Marketing Strategy: Planning and Implementation. Chicago: Irwin, 1995.

Warning: These citations may not always be 100% accurate.