Marketing strategy : Planning and implementation

This book differs from other marketing management and strategy texts in that it examines in detail how marketing interacts with other levels of strategy and with other functional departments within an organization. Specially, it includes an examination of three sets of relationships: *) The relation...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Walker, Orville C
Formato: Livro
Idioma:Undetermined
Publicado em: Chicago Irwin 1995
Assuntos:
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ