Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control. Upper Saddle River, NJ: Prentice-Hall.
Chicago Style citaatKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.
MLA citatieKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.
Let op: Deze citaties zijn niet altijd 100% accuraat.