Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control. Upper Saddle River, NJ: Prentice-Hall.
Styl ChicagoKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.
Citace podle MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.
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