Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control. Upper Saddle River, NJ: Prentice-Hall.
Stile di citazione ChicagoKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.
Citazione MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.