Cita APA

Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control. Upper Saddle River, NJ: Prentice-Hall.

Chicago Style Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.

Cita MLA

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Upper Saddle River, NJ: Prentice-Hall, 1997.

Atenció: Aquestes cites poden no estar 100% correctes.