Marketing management : Analysis, planning, implementation and control
The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketi...
שמור ב:
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| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
Upper Saddle River, NJ
Prentice-Hall
1997
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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