Marketing management : Analysis, planning, implementation and control

The book is organized into five parts. Part I develops the societal, managerial, and strategic underpinnings of marketing theory and practice. Part II presents concepts and tools for analyzing any market and marketing environment to discern opportunities. Part IIIexamines issues in designing marketi...

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Bibliografiska uppgifter
Huvudupphovsman: Kotler, Philip
Materialtyp: Bok
Språk:Undetermined
Publicerad: Upper Saddle River, NJ Prentice-Hall 1997
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