Content strategy for the Web

Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

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Bibliographic Details
Main Author: Halvorson, Kristina
Format: Book
Language:Undetermined
Published: Berkeley, CA New Riders 2012
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.