Go mobile : Location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS f...

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Autore principale: Hopkins, Jeanne
Natura: Libro
Lingua:Undetermined
Pubblicazione: Hoboken, N.J. Wiley 2012
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