Marketing research essentials

When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful Marketi...

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Detalhes bibliográficos
Autor principal: McDaniel, Carl D.
Formato: Livro
Idioma:Undetermined
Publicado em: Hoboken, N.J John Wiley 2006
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