McCarthy, E. J. (1960). Basic marketing: A managerial approach. Illinois: Richard D. Irwin.
Trích dẫn kiểu ChicagoMcCarthy, E Jerome. Basic Marketing: A Managerial Approach. Illinois: Richard D. Irwin, 1960.
Deismireacht MLAMcCarthy, E Jerome. Basic Marketing: A Managerial Approach. Illinois: Richard D. Irwin, 1960.
Rabhadh: D'fhéadfadh nach mbeadh na deismireachtaí seo 100% cruinn i gcónaí.