APA način citiranja

McCarthy, E. J. (1960). Basic marketing: A managerial approach. Illinois: Richard D. Irwin.

Čikaški stil citiranja

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. Illinois: Richard D. Irwin, 1960.

MLA način citiranja

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. Illinois: Richard D. Irwin, 1960.

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