Basic marketing : A managerial approach

Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concep...

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Autor principal: McCarthy, E Jerome
Format: Llibre
Idioma:Undetermined
Publicat: Illinois Richard D. Irwin 1960
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ