Introduction to mass communication : media literacy and culture
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...
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| Format: | Book |
| Language: | Undetermined |
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New York
Thomson
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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