Introduction to mass communication media literacy and culture

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are...

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Autor principal: Baran, Stanley J.
Altres autors: Stanley J. Baran
Idioma:Undetermined
English
Publicat: New York McGraw-Hill 2012
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh