Introduction to mass communication : media literacy and culture

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...

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主要作者: Baran, Stanley J.
格式: 图书
语言:Undetermined
出版: New York Thomson 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ