Microeconomics for MBAs : The economic way of thinking for managers

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II appli...

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Autor principal: McKenzie, Richard B.
Format: Llibre
Idioma:Undetermined
Publicat: Cambridge, England Cambridge University Press 2006
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