Kim, W. C. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, Mass: Harvard Business Review Press.
Styl ChicagoKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass: Harvard Business Review Press, 2015.
Citace podle MLAKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass: Harvard Business Review Press, 2015.
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