Kim, W. C. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston, Mass: Harvard Business Review Press.
Trích dẫn kiểu ChicagoKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass: Harvard Business Review Press, 2015.
Trích dẫn MLAKim, W. Chan. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass: Harvard Business Review Press, 2015.
Cảnh báo: Các trích dẫn này có thể không phải lúc nào cũng chính xác 100%.