Blue ocean strategy : How to create uncontested market space and make the competition irrelevant

This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody...

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Autor principal: Kim, W. Chan
Format: Llibre
Idioma:Undetermined
Publicat: Boston, Mass. Harvard Business Review Press 2015
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