MetaCapitalism : The e-business revolution and the design of 21st century companies and markets

The period 2000--2002 will witness the single greatest change in global economic and business conditions ever-the realignment from traditional corporate structure to Internet-leveraged styles of brand-owning, customer-focused companies. This realignment is occurring now, even as you read these words...

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Detalles Bibliográficos
Autor Principal: Means, Grady
Formato: Libro
Idioma:Undetermined
Publicado: New York John Wiley 2000
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Descripción
Tóm tắt:The period 2000--2002 will witness the single greatest change in global economic and business conditions ever-the realignment from traditional corporate structure to Internet-leveraged styles of brand-owning, customer-focused companies. This realignment is occurring now, even as you read these words. In MetaCapitalism: The E-Business Revolution and the Design of 21st-Century Companies and Markets, Grady Means and David Schneider-two of today's most influential and innovative global strategists-gather and make sense of the many changes the e-business revolution has fostered. Case histories and examples, from major corporations like Cisco Systems and major industries like the automobile industry, reveal how market leaders today are accelerating economic growth and value creation by capitalizing on the following: