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Competition and marketing strategies in the pharmaceutical industry

This book examines the competitive structure and marketing behaviour of the pharmaceutical industry in the United Kingdom.

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Bibliographic Details
Main Author: Slatter, Stuart St. P.
Format: Book
Language:Undetermined
Published: London Croom Helm 1977
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:This book examines the competitive structure and marketing behaviour of the pharmaceutical industry in the United Kingdom.