Competition and marketing strategies in the pharmaceutical industry

This book examines the competitive structure and marketing behaviour of the pharmaceutical industry in the United Kingdom.

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書誌詳細
第一著者: Slatter, Stuart St. P.
フォーマット: 図書
言語:Undetermined
出版事項: London Croom Helm 1977
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
その他の書誌記述
要約:This book examines the competitive structure and marketing behaviour of the pharmaceutical industry in the United Kingdom.