Strategy : Seeking and Securing Competitive Advantage
991 Harvard Business Review hardcover, Cynthia A. Montgomery (Editor, Introduction), Michael E. Porter (Editor, Introduction). For many companies, large and small, the question of formulating a competitive strategy is no longer one of choice. Their markets team with domestic and foreign competitors,...
Đã lưu trong:
| Định dạng: | Sách |
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| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston
Harvard Business School Press
1991
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Tóm tắt: | 991 Harvard Business Review hardcover, Cynthia A. Montgomery (Editor, Introduction), Michael E. Porter (Editor, Introduction). For many companies, large and small, the question of formulating a competitive strategy is no longer one of choice. Their markets team with domestic and foreign competitors, their product and service life cycles are being dramatically compressed, and their customers' demands and expectations are escalating to new levels. Relying on intuition and seat-of-the-pants planning is the business equivalent of flying blind. |
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