Corporate innovation : Maketing and strategy

This book considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behavious

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Détails bibliographiques
Auteur principal: Foxalll, Gordon R.
Format: Livre
Langue:Undetermined
Publié: Manuka Croom Helm 1984
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Résumé:This book considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behavious