Competitive strategy : Techniques for analyzing industries and competitors
Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business...
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| Format: | Buch |
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| Veröffentlicht: |
New York
Free Press
1980
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Zusammenfassung: | Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behavior of its competitors |
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