Competitive strategy : Techniques for analyzing industries and competitors

Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business...

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Autor principal: Porter, Michael E.
Format: Llibre
Idioma:Undetermined
Publicat: New York Free Press 1980
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Sumari:Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behavior of its competitors