Competitive strategy : Techniques for analyzing industries and competitors

Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business...

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Detalles Bibliográficos
Autor Principal: Porter, Michael E.
Formato: Libro
Idioma:Undetermined
Publicado: New York Free Press 1980
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Descripción
Tóm tắt:Competitive Strategy is the definitive work on the subject of "competitive strategy," the hottest new concept in American business today. The book addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behavior of its competitors