Research methods for business : A skill-building approach

This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increa...

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書目詳細資料
主要作者: Sekaran, Uma
格式: 圖書
語言:Undetermined
出版: Chichester John Wiley & Sons Ltd 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a Research methods for business : 
245 2 |b A skill-building approach 
245 0 |c Uma Sekaran and Roger Bougie 
260 |a Chichester 
260 |b John Wiley & Sons Ltd 
260 |c 2016 
520 |a This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. 
650 |a Business,Kinh doanh 
650 |x Research,Methodology,Nghiên cứu,Phương pháp luận 
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980 |a Trung tâm Học liệu Trường Đại học Cần Thơ