Research methods for business : A skill-building approach
This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increa...
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Ngôn ngữ: | Undetermined |
Được phát hành: |
Chichester
John Wiley & Sons Ltd
2016
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Những chủ đề: | |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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LEADER | 01148nam a2200229Ia 4500 | ||
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020 | |c 2119000 | ||
082 | |a 650.072 | ||
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100 | |a Sekaran, Uma | ||
245 | 0 | |a Research methods for business : | |
245 | 2 | |b A skill-building approach | |
245 | 0 | |c Uma Sekaran and Roger Bougie | |
260 | |a Chichester | ||
260 | |b John Wiley & Sons Ltd | ||
260 | |c 2016 | ||
520 | |a This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. | ||
650 | |a Business,Kinh doanh | ||
650 | |x Research,Methodology,Nghiên cứu,Phương pháp luận | ||
904 | |i Hải | ||
980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ |