The wallstreet journal on the managing : Adding value through synergy

The lesson to be learned from the new winners in business is the value of synergy. Synergy is the art of making 1+1 = 3. By combining seemingly incompatible elements, managers can discover new ways to solve old problems. In this decade of down-sized companies, where more bang has to be squeezed out...

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Publicat: New York Doubleday/Currency 1990
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