Day, G. S. (1999). The market driven organization: Understanding, attracting, and keeping valuable customers. New York: Free Press.
Citação norma ChicagoDay, George S. The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers. New York: Free Press, 1999.
Citação norma MLADay, George S. The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers. New York: Free Press, 1999.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.