The market driven organization : Understanding, attracting, and keeping valuable customers

Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

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Detalles Bibliográficos
Autor principal: Day, George S.
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Free Press 1999
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