The innovator's dilemma : When new technologies cause great firms to fail

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton...

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Κύριος συγγραφέας: Clayton M. Christensen
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: Boston Mass Harvard Business School Press 2016
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Περίληψη:The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.