Drive : The surprising truth about what motivates us

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret t...

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Κύριος συγγραφέας: Pink, Daniel H.
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: New York, NY Riverhead Books 2009
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Περιγραφή
Περίληψη:Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.