(2005). Marketing strategy: A decision-focused approach. New York, N.Y: McGraw-Hill Education.
Chicago Stili AlıntıMarketing Strategy: A Decision-focused Approach. New York, N.Y: McGraw-Hill Education, 2005.
MLA AlıntıMarketing Strategy: A Decision-focused Approach. New York, N.Y: McGraw-Hill Education, 2005.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..