(2005). Marketing strategy: A decision-focused approach. New York, N.Y: McGraw-Hill Education.
Čikaški stil citiranjaMarketing Strategy: A Decision-focused Approach. New York, N.Y: McGraw-Hill Education, 2005.
MLA način citiranjaMarketing Strategy: A Decision-focused Approach. New York, N.Y: McGraw-Hill Education, 2005.
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