(2005). Marketing strategy: A decision-focused approach. New York, N.Y: McGraw-Hill Education.
Chicago Style aipamenaMarketing Strategy: A Decision-focused Approach. New York, N.Y: McGraw-Hill Education, 2005.
MLA aipamenaMarketing Strategy: A Decision-focused Approach. New York, N.Y: McGraw-Hill Education, 2005.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.