Marketing strategy : A decision-focused approach
This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of...
Spremljeno u:
| Format: | Knjiga |
|---|---|
| Jezik: | Undetermined |
| Izdano: |
New York, N.Y.
McGraw-Hill Education
2005
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|