Marketing strategy : A decision-focused approach

This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of...

詳細記述

保存先:
書誌詳細
フォーマット: 図書
言語:Undetermined
出版事項: New York, N.Y. McGraw-Hill Education 2005
主題:
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ