Unselling : The new customer experience

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...

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Bibliographic Details
Main Author: Stratten, Scott
Format: Book
Language:Undetermined
Published: Hoboken, New Jersey John Wiley and Sons 2014
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ