Unselling : The new customer experience

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...

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Bibliografiset tiedot
Päätekijä: Stratten, Scott
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Hoboken, New Jersey John Wiley and Sons 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ