Unselling : The new customer experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...
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| Format: | Książka |
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Hoboken, New Jersey
John Wiley and Sons
2014
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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