The rise of the platform marketer : Performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

Develop the skills and capabilities quickly becoming essentialin the new marketing paradigm The Rise of the Platform Marketer helps you leverage the"always-on" consumer to deliver more personalized engagementsacross media, channels, and devices. By managing these interactionsat scale thro...

Full description

Saved in:
Bibliographic Details
Main Author: Dempster, Craig
Format: Book
Language:Undetermined
Published: Hoboken, New Jersey John Wiley and Sons 2015
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ