The rise of the platform marketer : Performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Develop the skills and capabilities quickly becoming essentialin the new marketing paradigm The Rise of the Platform Marketer helps you leverage the"always-on" consumer to deliver more personalized engagementsacross media, channels, and devices. By managing these interactionsat scale thro...
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| Format: | Book |
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Hoboken, New Jersey
John Wiley and Sons
2015
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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