Kotler, P. (2016). A framework for marketing management. Harlow, Essex: Pearson.
Chicago Style CitationKotler, Philip. A Framework for Marketing Management. Harlow, Essex: Pearson, 2016.
MLA CitationKotler, Philip. A Framework for Marketing Management. Harlow, Essex: Pearson, 2016.
Warning: These citations may not always be 100% accurate.