A framework for marketing management

A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketi...

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Bibliografske podrobnosti
Glavni avtor: Kotler, Philip
Format: Knjiga
Jezik:Undetermined
Izdano: Harlow, Essex Pearson 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ