Consumer behavior : Buying, having, and being
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Cons...
Đã lưu trong:
Príomhúdar: | |
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Formáid: | Leabhar |
Teanga: | Undetermined |
Foilsithe: |
Boston
Pearson
2018
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Ábhair: | |
Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Bí ar an gcéad duine le tuairim a scríobh!