Consumer behavior

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Saved in:
Bibliographic Details
Main Author: Schiffman, Leon G.
Format: Book
Language:Undetermined
Published: Boston, Massachusetts Pearson 2015
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ