Consumer behavior : Buying, having, and being
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Cons...
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Boston
Pearson
2018
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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by Solomon, Michael R.
Published 2001
Published 2001
Institutions:
Trung tâm Học liệu Trường Đại học Cần Thơ