The innovation war

Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies,...

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Detalles Bibliográficos
Autor principal: Braun, Christoph-Friedrich von
Formato: Libro
Lenguaje:Undetermined
Publicado: Upper Saddle River, N.J. Prentice Hall, 1997
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Sumario:Without any fancy technical jargon, Christoph-Friedrich von Braun lays out the history of technological research that has evolved from healthy competition into a kind of mania for the new. He shows how today's corporations are pursuing innovation merely for the sake of outdoing other companies, and squandering a fortune as a result.