Akio Morita and Sony
This book is part of a series which is an introduction for young people to the world of business in a whole range of different areas - from fashion to computers. The series follows the entrepreneurs behind businesses that are household names, their ideas and inspirations, and how they made them work...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Great Britain
Exley Publications
1995
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| Summary: | This book is part of a series which is an introduction for young people to the world of business in a whole range of different areas - from fashion to computers. The series follows the entrepreneurs behind businesses that are household names, their ideas and inspirations, and how they made them work. Readers explore basic business principles and ideas such as mass production, marketing, branding, information technology, and sustainable development through real examples. The books also show the tensions that exist in the business world - between development and the environment and between capital and labour. |
|---|