Akio Morita and Sony

This book is part of a series which is an introduction for young people to the world of business in a whole range of different areas - from fashion to computers. The series follows the entrepreneurs behind businesses that are household names, their ideas and inspirations, and how they made them work...

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書目詳細資料
主要作者: Mashall, David
格式: 圖書
語言:Undetermined
出版: Great Britain Exley Publications 1995
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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總結:This book is part of a series which is an introduction for young people to the world of business in a whole range of different areas - from fashion to computers. The series follows the entrepreneurs behind businesses that are household names, their ideas and inspirations, and how they made them work. Readers explore basic business principles and ideas such as mass production, marketing, branding, information technology, and sustainable development through real examples. The books also show the tensions that exist in the business world - between development and the environment and between capital and labour.