The sony vision

Describes Sony's pioneering marketing and management techniques and the unique product development that have made it a major multinational firm.

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Bibliographic Details
Main Author: Lyons, Nick
Format: Book
Language:Undetermined
Published: New York Crown publishers 1976
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
Description
Summary:Describes Sony's pioneering marketing and management techniques and the unique product development that have made it a major multinational firm.