Research methods for business : A skill-building approach

This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increa...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Sekaran, Uma
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Chichester John Wiley &​ Sons Ltd. 2016
Gaiak:
Etiketak: Etiketa erantsi
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Deskribapena
Gaia:This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.