Research methods for business : A skill-building approach

This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increa...

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Detalles Bibliográficos
Autor Principal: Sekaran, Uma
Formato: Libro
Idioma:Undetermined
Publicado: Chichester John Wiley &​ Sons Ltd. 2016
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245 2 |b A skill-building approach 
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260 |b John Wiley &​ Sons Ltd. 
260 |c 2016 
520 |a This book offers students practical perspectives on how research can be applied in real business situations. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book. 
650 |a Kinh doanh,Business 
650 |x Phương pháp luận,Nghiên cứu,Research,Methodology 
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980 |a Trung tâm Học liệu Trường Đại học Cần Thơ