Marketing : Real people, real choices
Understand the value proposition, determine the value propositions different customers want, develop the value proposition for the customer, deliver and communicate the value proposition.
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Harlow, England
Pearson
2018
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| Materias: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sumario: | Understand the value proposition, determine the value propositions different customers want, develop the value proposition for the customer, deliver and communicate the value proposition. |
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