Marketing : Real people, real choices

Understand the value proposition, determine the value propositions different customers want, develop the value proposition for the customer, deliver and communicate the value proposition.

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Bibliografische gegevens
Hoofdauteur: Solomon, Michael R.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Harlow, England Pearson 2018
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Omschrijving
Samenvatting:Understand the value proposition, determine the value propositions different customers want, develop the value proposition for the customer, deliver and communicate the value proposition.