Database marketing : The ultimate marketing tool
An enthusiastic guide to direct marketing buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty.
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| Format: | Book |
| Language: | Undetermined |
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New York
McGraw-Hill
1993
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | An enthusiastic guide to direct marketing buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty. |
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