Database marketing : The ultimate marketing tool
An enthusiastic guide to direct marketing buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
New York
McGraw-Hill
1993
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Resumo: | An enthusiastic guide to direct marketing buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty. |
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