Database marketing : The ultimate marketing tool

An enthusiastic guide to direct marketing buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty.

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Bibliographische Detailangaben
1. Verfasser: Nash, Edward L.
Format: Buch
Sprache:Undetermined
Veröffentlicht: New York McGraw-Hill 1993
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Beschreibung
Zusammenfassung:An enthusiastic guide to direct marketing buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty.