Africa's business revolution : How to succeed in the world's next big growth market
Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston
Harvard Business Review Press
2018
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 02253nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_236231 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 330.96 | ||
| 082 | |b L536 | ||
| 100 | |a Leke, Acha | ||
| 245 | 0 | |a Africa's business revolution : | |
| 245 | 0 | |b How to succeed in the world's next big growth market | |
| 245 | 0 | |c Acha Leke, Mutsa Chironga, Georges Desvaux | |
| 260 | |a Boston | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2018 | ||
| 520 | |a Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed |5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets--and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors--Acha Leke, Mutsa Chironga, and Georges Desvaux--are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. | ||
| 650 | |a Doanh nghiệp kinh doanh,Business enterprises | ||
| 650 | |z Châu Phi,Africa | ||
| 910 | |b dqhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||