Những sai lầm đắt giá trong marketing = Big brands big trouble

Chỉ ra những bước đi sai lầm trong chiến lược của những thương hiệu lớn dẫn đến tình trạng hình ảnh thương hiệu dần bị phai mờ trong tâm trí khách hàng qua việc phân tích một số trường hợp tại Mỹ như: General Motors, Xerox, AT&T, Levi St...

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Bibliographic Details
Main Author:	Trout, Jack
Format:	Book
Language:	Undetermined
Published:	Hà Nội Công thương 2020
Subjects:	Thành công trong kinh doanh,Success in business
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Chỉ ra những bước đi sai lầm trong chiến lược của những thương hiệu lớn dẫn đến tình trạng hình ảnh thương hiệu dần bị phai mờ trong tâm trí khách hàng qua việc phân tích một số trường hợp tại Mỹ như: General Motors, Xerox, AT&T, Levi Strauss, Burger King...

Những sai lầm đắt giá trong marketing = Big brands big trouble

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